A company that offers vehicle GPS tracking solutions must know how to identify its potential customers. This is vital for growth in sales.
In the case of a GPS business, potential customers are all those companies that have several units within a selected market niche.
Oftentimes, prospects can be dissatisfied customers due to poor service, few platform functions, poor stability or high cost of their current services.
Market segments of a GPS business
Because GPS is becoming a global need, the need for a GPS a tracking platform is emerging in every business.
As for monitoring services for personal use, currently due to the Covid emergency, a market has been opened for all people who are in a company, since GPS can help with social distancing.
On the other hand, children and young people can also be monitored through their cell phones.
There are several market segments for GPS vehicle tracking businesses. Some already use this equipment, but could use more functions. For their part, there are others who could start using them.
The current niches are:
- New vehicles from dealerships
- Urban and extra-urban buses
- All heavy transport
- All people, to control Covid-19 and its social distancing
Future niches are:
- Movable robotic devices.
- Merchandise containers
- High-cost assets that have mobility
How to Identify Potential Customers for a GPS Vehicle Tracking Business
To identify potential customers in a vehicle GPS tracking business, you first need to determine your niche.
The potential customer ends up being the one with the need for 2 or more checks. In addition, the larger the company and
the more devices that require monitoring, the more difficult it becomes for the customer to survive and work without this technology.
To convert potential customers into real customers, a very effective strategy is to show them success stories from customers or similar niches. If there are none, a new project can be created that solves the customer’s life, through the interaction of hardware and software.